Dr. Jitendra Singh moves helping hand for coastal clean-up drive at Juhu Beach

Leading the coastal clean-up drive at Juhu Beach on the eve of “International Coastal Cleanup Day” being observed across the world tomorrow, Union Minister of State (Independent Charge) for Science & Technology and Earth Sciences, and MoS in the Prime Minister’s Office, Personnel, Public Grievances, Pensions, Atomic Energy and Space, Dr. Jitendra Singh highlighted India’s unexplored ocean wealth and referred to Deep Ocean Mission launched by PM Sh Narendra Modi as the torchbearer of India’s Blue Economy.

The Minister said that the ‘Swachh Sagar Surakshit Sagar’ campaign, launched in 2022 during the celebrations of India’s 75th year of Independence, has evolved into a whole-of-government and whole-of-society movement for cleaner coasts and safer seas.

What began as a 75-day inter-ministerial campaign has grown into an annual nationwide initiative around International Coastal Cleanup Day, observed on the third Saturday of September, bringing together government institutions and citizens in a collective effort to protect India’s coastal and marine environment. The 2026 campaign is being conducted from September 12 to 19.(updated on 18th sept 2026)